about
the ROSE story
ROSE is a freestyle focused floral & design studio owned & operated by Ray Roselia- designer/flower magician/do-it-aller. With help from a killer team of event production assistants, ROSE executes events large & small for the bold & adventurous.
Established in beautiful Saint Paul, Minnesota in 2013, we’ve been making magic with flowers & producing events across the state & beyond for the last 11 years.
ROSE specializes in creative design & curated aesthetics - floral design, event design/production, decor rentals, set building, & styling for weddings, events, installations, creative projects, & brand work.
We’re based in Saint Paul, MN & will travel for awesome! We service the Twin Cities (Minneapolis/Saint Paul & surrounding metro area), across the state of Minnesota, Wisconsin, the West Coast, East Coast, Southern US, & beyond.
all are welcome here!
Inclusivity is important at ROSE. We think YOU are amazing & believe your love should always be celebrated, period. ROSE is queer female owned & is a safe space for you no matter who you are or who you love. We want to get to know you & learn what’s important to you, so we can make you feel comfortable, confident, & celebrated. Love is love & we are 100% here to celebrate yours!
photos by violet christina photography.
meet the flower witch
nice to meet you!
I’m Ray Roselia! owner & creative behind ROSE.
I’m a libra/double scorpio with a passion for pretty things. Mom to a toddler & small zoo of pets, you can find us living our best lives in Saint Paul, MN. When not flowering/moming, you can usually find me wandering around with my film camera, thrifting for vintage treasures, working on a home decor project, re-watching 80’s movies, or learning a new creative hobby.
Growing up in rural Minnesota, nature was always a big part of my life. Fields of wildflowers, forests of ferns, rose gardens, & ivy covered walls were all staples of my childhood. I’ve always felt a call to nature & am a big believer in the impact plants have on creating a magical environment.
I’m obsessed with all things retro & am a vintage fashion, interior design, pop culture, & graphic design enthusiast. I draw from vintage themes & aesthetics for the inspiration for much of my styling work.
With roots as the “art kid” growing up, I’ve always been passionate about creating & design. A serial creative-preneur at heart, I’ve done stints in pottery, painting, jewelry making, clothing design, photography, & fiber arts to name a few.
I bring an intersection of these passions to my work - where organic nature meets art meets retro inspiration is where I love to create.
In addition to a creative brain, I’m also a high level organizer. I use my love for list making & organizing details as my secret weapon in event execution. Once given detention in elementary school for being “too bossy" about a group project, I bring just the right level of take-charge attitude to your events to make the tough decisions & get things done. I aim to deliver the perfect balance of a laid back creative attitude, attention to detail, organization, & clarity to your events & projects!
let’s do things differently
I’ve never been great at coloring in the lines or following the rules, and I bring a bit of this out of the box, rule breaking philosophy to my design work.
I'm a believer in dreaming big, breaking norms, doing things differently, taking risks, and getting my hands dirty. I'm incredibly passionate about plants & flowers (some might say obsessed, but who’s keeping track), and curating designs & aesthetics. I live to create work that you experience. I love a challenge, & I’m always ready to go above & beyond to make your dreams a reality & help you create something beautiful that you’ll remember for a lifetime.
photos by violet christina photography.
do you believe in magic?
this isn’t your grandma’s florist
ROSE takes a modern approach to the floral trade, and specializes in intentional, non-traditional designs that surprise & inspire. This is a modern approach to floral design. Flowers not just for the sake of having flowers, but flowers to inspire, wow, & transform spaces is the goal.
My mission is to harness the magic of nature, color, & texture, and channel it into something you’ve never seen done before. I’m a believer that floral design is art, & art can be whatever the hell you want it to be. My goal is to create pieces & style events that are tailor-made for each of our clients, crafting personalized aesthetics & creating one of a kind experiences that you’ll remember for a lifetime.
I strive to create work that is original, imaginative, artistic, & a reflection of each of my clients. I love working with a variety of styles & in a variety of venues, and will use my creative flair & design expertise to bring your personalized vision to life.
dream big & execute to perfection
No job is too big & no idea is too ‘out there’! I specialize in not only dreaming up creative, one of a kind designs for each of my clients, but executing them with experience & professional skill.
Bring me your wildest fantasies & I’ll do the nitty gritty work to make them a reality. With 11 years of experience designing large scale events under my belt, you can rest assured that whatever you can dream up- me & my rockstar team are up for the challenge & ready to make it happen.
When you hire ROSE, you can trust that not only will we nail the design & make sure the aesthetic is on point, but we’ll execute each detail flawlessly.
photos by violet christina photography.