about
the ROSE story
ROSE is a freestyle focused floral & design studio owned & operated by Ray Roselia- designer/flower magician/do-it-aller. With help from a killer team of event production assistants, ROSE executes events large & small for the bold & adventurous.
Established in beautiful Saint Paul, Minnesota in 2013, we’ve been making magic with flowers & producing events across the state & beyond for the last 11 years.
ROSE specializes in creative design & curated aesthetics - floral design, event design/production, decor rentals, set building, & styling for weddings, events, installations, creative projects, & brand work.
ROSE is based in Saint Paul, MN & services the Twin Cities (Minneapolis/Saint Paul & surrounding metro area), across the state of Minnesota, Wisconsin, the West Coast, & beyond (will travel for awesome! )
all are welcome here!
Inclusivity is important at ROSE. We think YOU are amazing & believe your love should always be celebrated, period. ROSE is queer female owned & is a safe space for you no matter who you are or who you love. We want to get to know you & learn what’s important to you, so we can make you feel comfortable, confident, & celebrated. Love is love & we are 100% here to celebrate yours!
photos by violet christina photography.
meet the flower witch
nice to meet you!
I’m Ray Roselia! owner & creative behind ROSE.
I’m a libra/double scorpio with a passion for pretty things. Mom to a toddler & small zoo of pets, you can find us living our best lives in Saint Paul, MN. When not flowering/moming, you can usually find me wandering around with my film camera, thrifting for vintage treasures, working on a home decor project, re-watching 80’s movies, or learning a new creative hobby.
Growing up in rural Minnesota, nature was always a big part of my life. Fields of wildflowers, forests of ferns, rose gardens, & ivy covered walls were all staples of my childhood. I’ve always felt a call to nature & am a big believer in the impact plants have on creating a magical environment.
I’m obsessed with all things retro & am a vintage fashion, interior design, pop culture, & graphic design enthusiast. I draw from vintage themes & aesthetics for the inspiration for much of my styling work.
With roots as the “art kid” growing up, I’ve always been passionate about creating & design. A serial creative-preneur at heart, I’ve done stints in pottery, painting, jewelry making, clothing design, photography, & fiber arts to name a few.
I bring an intersection of these passions to my work - where organic nature meets art meets retro inspiration is where I love to create.
In addition to a creative brain, I’m also a high level organizer. I use my love for list making & organizing details as my secret weapon in event execution. Once given detention in elementary school for being “too bossy" about a group project, I bring just the right level of take-charge attitude to your events to make the tough decisions & get things done. I aim to deliver the perfect balance of a laid back creative attitude, attention to detail, organization, & clarity to your events & projects!
let’s do things differently
I’ve never been great at coloring in the lines or following the rules, and I bring a bit of this out of the box, rule breaking philosophy to my design work.
I'm a believer in dreaming big, breaking norms, doing things differently, taking risks, and getting my hands dirty. I'm incredibly passionate about plants & flowers (some might say obsessed, but who’s keeping track), and curating designs & aesthetics. I live to create work that you experience. I love a challenge, & I’m always ready to go above & beyond to make your dreams a reality & help you create something beautiful that you’ll remember for a lifetime.
photos by violet christina photography.
do you believe in magic?
this isn’t your grandma’s florist
ROSE takes a modern approach to the floral trade, and specializes in intentional, non-traditional designs that surprise & inspire. This is a modern approach to floral design. Flowers not just for the sake of having flowers, but flowers to inspire, wow, & transform spaces is the goal.
My mission is to harness the magic of nature, color, & texture, and channel it into something you’ve never seen done before. I’m a believer that floral design is art, & art can be whatever the hell you want it to be. My goal is to create pieces & style events that are tailor-made for each of our clients, crafting personalized aesthetics & creating one of a kind experiences that you’ll remember for a lifetime.
I strive to create work that is original, imaginative, artistic, & a reflection of each of my clients. I love working with a variety of styles & in a variety of venues, and will use my creative flair & design expertise to bring your personalized vision to life.
dream big & execute to perfection
No job is too big & no idea is too ‘out there’! I specialize in not only dreaming up creative, one of a kind designs for each of my clients, but executing them with experience & professional skill.
Bring me your wildest fantasies & I’ll do the nitty gritty work to make them a reality. With 11 years of experience designing large scale events under my belt, you can rest assured that whatever you can dream up- me & my rockstar team are up for the challenge & ready to make it happen.
When you hire ROSE, you can trust that not only will we nail the design & make sure the aesthetic is on point, but we’ll execute each detail flawlessly.
photos by violet christina photography.
covid-19 safety
We continue to take the pandemic seriously & are doing everything possible to keep our team & clients safe, & to ensure that your events are run as safely as possible.
The entire ROSE team is fully vaccinated, and we are happy to provide proof of vaccination if needed for entry into your events. we wear KN-95 masks when interacting with guests or upon client request.
We strictly follow all local guidance and health expert recommendations, and will always abide by any imposed recommendations & restrictions on holding events.
We will continue to do our part to ensure that we are stopping the spread, keeping people safe, & helping our clients party as safely as possible.